Chloe Fall 2011

hannah macgibbon, the creative designer of chloe for ten years, is leaving the house. it was said that macgibbon was leaving to "pursue new projects" but i think that's more of a code in fashion for "chloe wasn't selling well under her advisory so it was hinted that she should leave." to me it's not a big surprise that she's leaving the house since i felt like i was seeing the same kind of style (that of chiffon blouses with wide-leg trousers) for several season without much creativity. it was an obvious struggle that didn't duplicate the success of chloe under phoebe philo, currently the successful designer behind celine. the house will bring in clare waight keller as replacement. keller worked at the knitwear brand, pringle of scotland. i'm interested to see how keller incorporates (or not) her knitwear background to a design house known for its romantic, fluid designs.